If you were tuned into African pop culture during the early 2010s, the phrase “Video 2013 Africa” instantly conjures a specific aesthetic. It wasn’t just a year; it was a cultural flashpoint. 2013 was the year the continent stopped looking West for validation and started pointing the camera at itself.
2013 was the year of the "native print" suit with skinny jeans. Designers like Mai Atafo (Nigeria) and Christie Brown (Ghana) became video staples. The look was sharp: tailored blazers worn over free-flowing agbada or dashiki .
That year taught a generation of creators that their story, shot on a modest budget in a local neighborhood, was worthy of high definition. The dances have changed (the Shaku Shaku replaced the Alanta ), the fashion has evolved (streetwear now dominates), but the spirit remains.