Malayalam cinema has had a significant impact on Kerala's tourism industry, with many films showcasing the state's scenic beauty and cultural heritage. The movie Periyar (2007), for instance, highlighted the beauty of Periyar Wildlife Sanctuary, attracting tourists to the region.
Malayalam cinema has played a significant role in promoting Kerala's cultural heritage, both within India and internationally. Films like Gurukulam (1997), Kotta Bommali (2006), and Kunjikundan (2019) have explored the state's traditions, folklore, and mythology, introducing them to a wider audience.
The film Pathemari (2015), which features the scenic beauty of Wayanad, has also contributed to the region's growing popularity among tourists. Similarly, Munjha (2016), a film that explores the beauty of Varkala, has become a popular destination for tourists.