The book's ideas about the nature of signs, symbols, and meaning-making processes have also informed the development of modern art, literature, and culture. Eco's concepts, such as the absent structure and the open structure, have been applied to various domains, including architecture, design, and communication theory.
Eco's discussion of the aesthetic message is particularly relevant in the context of modern art and literature, which often prioritize ambiguity, complexity, and experimentation over traditional notions of beauty and representation. He argues that the aesthetic message is characterized by a high degree of "openness," which allows the receiver to engage actively with the work and create their own interpretation.
Eco draws on the work of earlier thinkers, such as Ferdinand de Saussure and Charles Sanders Peirce, to develop his own theory of semiotics. He posits that signs and symbols are not transparent or self-evident but rather rely on a complex web of cultural, historical, and contextual factors to convey meaning.