Defenders argue that this is simply realism. In Tamil Nadu's competitive landscape, a relationship without academic stability is a luxury few can afford. As of 2025, the market for Tamil education books fixed relationships and romantic storylines is booming. Digital platforms (Kindle Unlimited Tamil) are investing heavily in this niche because it has low abandonment rates. Readers finish these books to see the "rank card happy ending."

By S. Krishnan, Literary Critic

But look closer. The tree is a banyan. The boy is holding a calculator. The girl is holding a TNEA application form. And the tagline reads: "Our love is fixed. Now, let's fix our future."