Gumption Rookies | Studio

You know the one. The "I’ll know it when I see it" client. The "Can you just move the logo three pixels to the left?" client. The "We have no budget, but the exposure will be great" client.

That email takes five minutes. It requires zero gumption to write. It requires all the gumption to send.

Exposure does not pay rent. Exposure does not buy a new SSD. However, strategic exposure can launch a career. studio gumption rookies

If your website says "I like bright colors and geometric shapes," you are a rookie hobbyist. If your website says "I redesigned the menu for a local taco shop, resulting in a 15% faster order time," you are a rookie professional.

That gap is where careers go to die.

In six months, you won't be a rookie anymore. You will be the person that other rookies DM for advice. You will look back at your first logo (the one with the drop shadow and the Comic Sans adjacent font) and laugh.

It is almost always a lie.

Click send.