The Telugu film industry (Tollywood) has seen a renaissance in genre cinema, and standing tall among the 2023 releases is the spine-chilling horror drama, Masooda . Directed by Sai Kiran, this film shocked critics and audiences alike, proving that low-budget horror can outperform big-star commercial vehicles in terms of raw emotion and terror.

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Released in late 2022 and gaining massive cult status throughout 2023, Masooda is not your typical jump-scare fest. Based on true events, the film follows a middle-class family terrorized by a vengeful spirit named "Masooda" (played hauntingly by Sangeetha Krish).