Ben Settle - Email Players 1 - 15 【TESTED】

Are you ready to become an Email Player? Or are you going to go back to begging for retweets? Note: This article is an independent analysis and is not officially affiliated with Ben Settle or his products. "Email Players" is a registered trademark of Settle, LLC.

He explains the You let people smell the candy (free emails). You let them see the candy. But you do not let them taste the candy unless they pay. This builds desire. He argues that over-delivering free value is the fastest way to go bankrupt. Issue #5: The "No" List Issue #5 is less about writing and more about business structure.

What you refuse to do defines your brand. Settle lists his "Nos": No phone calls, no meetings, no refunds (on digital products), no speaking gigs, no coaching. Ben Settle - Email Players 1 - 15

For nearly two decades, Settle has been the digital equivalent of a punk rocker crashing a corporate boardroom. He doesn’t do webinars. He doesn’t do joint ventures. He doesn’t chase likes or shares. His entire multi-million dollar empire is built on one thing: .

Social media platforms are rented land. You are a serf. Issue #15 provides a 30-day plan to migrate your audience from Twitter (X), Facebook, and LinkedIn to your email list. Are you ready to become an Email Player

is his flagship product. Unlike typical marketing newsletters that teach "10 tips for open rates," Settle’s newsletter reads like a private journal from a cynical, hilarious, highly successful mercenary.

He calls this "Exiling yourself to your own country." He argues that once you rely only on email, you never wake up to an algorithm change destroying your income again. Reading Email Players 1-15 is jarring if you are used to "guru speak" like "leverage synergy" and "actionable insights." "Email Players" is a registered trademark of Settle, LLC

Hell yes, if you want to. He argues that neutrality is a lie. By trying not to offend anyone, you excite no one. He details how to use controversial topics (pro-gun, pro-choice, left, right—doesn't matter) as a "filter" to find your tribe. He warns: Do not do this unless you have thick skin. Issue #13: The Swipe File Issue Issue #13 is a goldmine. He literally gives you 20 of his highest-converting subject lines and opening lines from the previous year. He annotates why each one worked (e.g., "This worked because it shamed the lazy people" or "This worked because it rewarded the paranoid"). Issue #14: Killing the "Launch" The marketing world loves "product launches" with webinars, countdown timers, and scarcity carts. Settle hates them.