Ansoff, H. I. (1988). The New Corporate Strategy. McGraw-Hill.
Hill, C. W. L., & Jones, G. R. (2010). Strategic Management: An Integrated Approach. Cengage Learning. ansoff corporate strategy 1965 pdf
Fleisher, C. S., & Bensoussan, B. E. (2002). Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition. Prentice Hall. Ansoff, H
In 1965, Igor Ansoff, a renowned Russian-American mathematician and business manager, published a seminal article titled "Strategies for Diversification" in the Harvard Business Review. This article introduced the Ansoff Corporate Strategy, also known as the Ansoff Matrix, which has become a cornerstone of strategic management and business planning. In this article, we will explore the Ansoff Corporate Strategy, its key components, and its relevance in today's business environment. C. W. L.