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For media executives, the challenge is balancing exclusivity with accessibility. Make the walls too low, and no one subscribes. Make them too high, and consumers climb over them (via piracy) or walk away entirely.

According to a report by MUSO, global visits to piracy sites increased by over 12% in 2023, with film and TV piracy seeing the largest spike. The common refrain on social media is telling: "I am not paying for eight services. I will pay for one VPN and a hard drive instead." amateur2023danielaanturybrokendownxxx108 exclusive

This is why streamers are moving toward "binge-drops" (releasing all episodes at once) for some shows and "weekly releases" for others. Weekly releases extend the social currency over months, keeping the show in the popular media conversation longer. It is not all rosy. The fragmentation of exclusive entertainment content across dozens of platforms has led to a resurgence of digital piracy. When consumers needed one Netflix subscription, piracy plummeted. Now that they need Netflix, Hulu, Disney+, Peacock, Paramount+, Apple TV+, Amazon Prime, and Max to watch everything legally, many are turning back to torrents and pirate streaming sites. For media executives, the challenge is balancing exclusivity